MIDOT TOVOT

Midot Tovot is a well-known, large brand store in Bnei Brak on the border of Ramat Gan that mainly focuses on importing high-end brands to the male audience. In the summer of 2019, the company decided to expand the range of collections to women and children and appeal to the whole family. In order to make this change, the store was expanded to 300 square meters, a women’s section was added and space was made for the children’s section. The store underwent a major renovation in order to ensure appropriate and organized sales space for each brand and department, to create a pleasant atmosphere that fits the personal selling method of the store and to enhance overall visibility. The renovation work was phased so that the store remained open and while one section was under construction others continued to serve customers.