KIDICHIC Kids Fashion

The Kidichic retail chain appeals to the ultra-Orthodox public and offers designer children clothing. The Mazor Studio is responsible for the concept and design of the chain’s stores in ultra-orthodox neighborhoods in Bnei Brak, Jerusalem and Beit Shemesh.

The chain’s stores are large and located on central streets. Therefore, a restrained, clean and minimalist concept was chosen, emphasizing the design of the clothes and avoids burdening the appearance of the shops. The chain’s stores attract a large audience of adult customers and their children, and therefore the store’s design aims to maintain a sense of order in each section, while streamlining movement between departments, in order to deliver a superb shopping experience.